Stuff To Read
Google page rank - does it matter?
Is there really any need to be hung up on whether your page is ranked 2 or 7 on Google?
Is there really any need to be hung up on whether your page is ranked 2 or 7 on Google?
Tipsheet: HTML emails that work
Some tips to ensure your email newsletters reach as many people as possible.
Some tips to ensure your email newsletters reach as many people as possible.
Tipsheet - why free stuff helps win customers
Why should you give things away in a bid to win customers?
Why should you give things away in a bid to win customers?
Tipsheet - promoting your site on search engines
A summary of how to get more traffic to your site from search engines, directories and general activity.
A summary of how to get more traffic to your site from search engines, directories and general activity.
Tipsheet - setting up and managing your website
The things you need to consider when planning a website – and the common mistakes people make.
The things you need to consider when planning a website – and the common mistakes people make.
Advice on preventing spam
General advice on how to avoid spam. Written by Media Masters for Emailkey.com.
General advice on how to avoid spam. Written by Media Masters for Emailkey.com.
Lead Relationship Management
Lead Relationship Management is the process of converting cold leads into customers for life.
Lead Relationship Management is the process of converting cold leads into customers for life.
Be careful what you sign
The problem with data protection is not that we don't have a suitable scheme in place to protect individuals, but that too many sites either don't care about the customers whose data they collect, or they simply can't be bothered to set up a good customer
The problem with data protection is not that we don't have a suitable scheme in place to protect individuals, but that too many sites either don't care about the customers whose data they collect, or they simply can't be bothered to set up a good customer
I could have been your customer
I could fill a website with just my own complaints about bad examples of customer "care", but here are some highlight examples of why I was prevented from becoming a customer because of annoying customer service.
I could fill a website with just my own complaints about bad examples of customer "care", but here are some highlight examples of why I was prevented from becoming a customer because of annoying customer service.
No such thing as a free launch?
Building a large customer prospect list fast does not have to cost the earth. Do not underestimate the power of a prize draw.
Building a large customer prospect list fast does not have to cost the earth. Do not underestimate the power of a prize draw.
Weblogs. Stupid?
Are weblogs nothing more than a name for something everyone's been doing for years? Or are they a real phenomenon?
Are weblogs nothing more than a name for something everyone's been doing for years? Or are they a real phenomenon?
Respecting customer data
Seth Godin, in his book Permission Marketing, argues strongly against selling customer data. He believes in the power of building up trust with a customer, and the minute you sell that customer's data to another marketer, you devalue that trust.
Seth Godin, in his book Permission Marketing, argues strongly against selling customer data. He believes in the power of building up trust with a customer, and the minute you sell that customer's data to another marketer, you devalue that trust.
What is yours is mined
The Internet wasteland is littered with customers that once were or that might have been. Many companies have databases full of people they can't communicate with or that they don't even know about. Why?
The Internet wasteland is littered with customers that once were or that might have been. Many companies have databases full of people they can't communicate with or that they don't even know about. Why?
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