Create a customer for life
Our focus is on organic communication to develop customers for life. By this we mean natural, repeated customer contact over a period of time rather than a high-spend scattergun approach.Statistics show that the cost of selling to existing customers is between five and ten times cheaper than the cost of acquiring a new customer. Loyal customers are, therefore, more profitable for your business. Loyalty is more than a simple list of names and addresses, although this is a good starting point.
Media Masters helps small businesses understand how to make the most of the online marketing mix through the full cycle of customer relationship building - first reaching prospects that are effectively cold leads, through attention-grabbing ideas that encourage the first level of interaction and on to retention methods that turn those cold leads into customers for life.
Website design
You want a website that allows you to grow your content and you don't want to be calling your web designer each time you have to make changes. The Media Masters SiteManager is a web-based content management system that offers you full flexibility over your website design and content. We can also work with you to develop smaller, bespoke systems or more well known content management systems, such as Joomla or Mambo.Read more about our website design and management.
Search engine optimisation (SEO)
You can pay a lot of money to SEO specialists who will work to get you up the rankings, but you don't need to spend a penny if you have the time and the desire to do it yourself. We provide the tools and the knowledge for you to optimise your website so that it appears in search results on the top search engines.Read more about search engine optimisation.
Email newsletters and auto-responders
We can help you with email template design and consult on key issues such as frequency, subscriber management and content itself. A regular newsletter is a good way to keep you in customers' minds, but the content needs to be interesting and relevant. Even more important is a creative collection of auto-responder emails, which you can deliver to customers in response to specific actions. A well-written customer response is an excuse to show how good you are as a business.Read more about email communication